Click here to view this message in a browser window.


Jan.26, 2021

Oakland's Outdoor Businesses and Activities Resume as Alameda County Returns to Purple Tier

The California Department of Public Health announced effective Jan.25, 2021 the Bay Area region meets the criteria to exit the Regional Stay At Home Order.

While Californians are still recommended to avoid non-essential travel, activities and businesses permitted in the Purple Tier may resume operation immediately.

Visit Oakland Partners are highly encouraged to log into the FREE Partner Portal to update their listing with outdoor availability, hours, etc. 

Businesses and activities permitted to open under Alameda County's new Health Officer Order to align with the State’s Blueprint for a Safer Economy include:

Outdoors only, with modifications

  • Campgrounds
  • Cardrooms and Racetracks
  • Family Entertainment Centers and Movie Theaters
  • Gyms
  • Museums
  • Places of Worship and Cultural Ceremonies
  • Restaurants, Wineries, and Tasting Rooms
  • Zoos and Aquariums

Indoors, with modifications

  • Hair Salons and Barbershops
  • Hotels and Lodging (indoor gyms and fitness studios remain closed)
  • Personal Care Services, including Massage, Nail Salons and Skin Care Services
  • Grocery Stores may increase capacity to 50 percent
  • Other Retail may increase capacity to 25 percent

Black History Month Activations in Oakland

In addition to promoting this year's Black Joy Parade activations, Visit Oakland is also spotlighting/highlighting Oaklanders who are making Black History in the world of tourism via  Visit Oakland's Instagram. We'll also continue our promotion of Oakland's Black-owned businesses to local media.

If you have a Black-owned business you want to promote, please email with the business details so we can update our directories. 

Likewise, if you know of any events or activations taking place to commemorate Black History Month, please email as well with more details. 

Oakland Restaurant (and More) Week 2021 Recap

We knew Restaurant Week 2021 would be different - and difficult - for many, so we launched Oakland Restaurant (and More) Week to promote all businesses that contribute to Oakland's culinary fabric. We are grateful for everyone who gave their time to participate this year - several businesses have shared great news that the campaign helped give a boost in a much-needed time. We achieved: 

  • 59 participating businesses
  • 19,890 partner referrals
  • 57,546 Restaurant Week website sessions
  • 164 posts with #OaklandLetsEat hashtag
  • 16 news articles and TV interviews 

As COVID-19 regulations continue to change, Visit Oakland will remain diligent in creating new campaigns and activations to support Oakland's small businesses. Please stay tuned, and get in touch if you have ideas or events you'd like support with.


For any further help, questions or information, please email the Visit Oakland Partnerships Team – Jean Paul Zapata and Angelica Perez – at

Thank you for all the work you do! Visit Oakland is here to support you!

Copyright © 2021 Visit Oakland
Our address is 481 Water Street, Oakland, CA 94607
If you do not wish to receive future email, click here.
(You can also send your request to Customer Care at the street address above.)